Number of Facebook users is significantly dropping, and the main reason for that is because YouTube, Instagram and even Snapchat are getting more and more popular. New generations are abandoning Facebook in favour of other social media platforms. In the US, only 51% of teenagers, 13-17 age are still using Facebook, which dropped down from 71% in the last three years. According to the recent research, YouTube, Instagram and Snapchat are now top three most popular and favourite social platforms among teens, which makes Facebook being fourth.
What’s Interesting to mention regarding this research is that Facebook is more popular among lower income teens, with 70% of those living in households earning less than $30 000 a year, using the platform, compares with just 36% of those whose annual family income is $75 000 or more. Another factor that can decided some of this percentages are gender and ethnicity. Girls are more likely to find Snapchat more interesting (42% girls vs 29% boys), while boys were more likely to go with YouTube (39% vs 25%). Black teens are more likely than white teens to identify Facebook as their go-to platform (26% v 7%), while white teens (41%) are more likely to identify Snapchat as their most-used platform compared with Hispanic (29%) or black (23%) teens. Most of those aged 13 to 17 own or have access to a smartphone, with 45% online on a near-constant basis. YouTube has stolen Facebook's former dominance over teens, with 85% of them preferring the video-sharing platform. Second and third top social media services among teens are now Instagram at 72% and Snapchat at 69%. The numbers of teens who use Twitter (32%) and Tumblr (14%).
Teens are highly prized by social platforms for a number of reasons: people tend to take their habits with them as they age, they give platforms the “cool factor” and attract advertisers but despite the teen exodus, Facebook remains the world’s largest social platform with 2.2 billion monthly users.